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View Success Stories Few of us have time to spend making conversation when there's obviously a lack of chemistry.

Why go to all that effort when you can review your matches online, and go on better first dates that lead to something meaningful?

Sites like e Harmony—the second largest online dating website in the U. "There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.

"Users are most likely to be attracted to simple applications and interfaces, so businesses that are able to entice consumers with new and exciting mobile functionality will be the most successful," he said.

Those butterflies of excited joy as you open the latest message from your new match, your first glimpse as you turn up for a date, a shared joke that only the two of you understand; these moments begin with e Harmony.

A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.

So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.

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